Azhelle developed multiple brands for Blumenthal Lansing Co. in an effort to help the company expand it's reach beyond buttons, and into the craft isle. These brands enhanced simple everyday crafts to more novelty items with clever play patterns and unique packaging.
An 18-SKU product line which generated over $140,000 in 17 weeks on shelves and over $9,000 in weekly sales.
A clever packaging concept for embroidered iron-on appliqué's. This line was designed around pre-carded appliqués from the manufacturer. The monster theme was inspired by kids drawings and a bright 80's color pallet.
An iron on transfer kit that incorporates layering to encourage creativity and unique T-shirt designs.
The concept followed the success of Pixar's Inside Out movie, and fueled by the incorporation of emoji's into every day products. Feeling Crafty is a novelty "emoji" product line, of simple buttons creatively packaged.
Decorate a holiday T-Shirt with Blumenthal Lansing's Button & Appliqué Kits. These kits combine our most popular holiday buttons with beautifully embroidered iron-on appliqués to make stylish Christmas Tee's.